• Live by the rules of a beta economy
• Leverage existing platforms
• Switch Tubes
• Don’t just entertain, engage
• Orchestrate infinite touch points
• Prototype often
• Trade focus groups for digital ethnography
• Think outside the banner
• Embrace delight by functionality
• Listen.

View Slideshow Here

It was called campaign coverage for “the digerati” - the Closing Arguments event co-hosted by MySpace, MTV and Associated Press. Questions came from the studio audience and through MySpace and MTV News’ Web sites. Candidates’ responses were polled live through a widget on MySpace, using technology from Flektor, a start-up that (MySpace parent) Fox Interactive Media acquired last year. The closing arguments address was live-streamed on MySpace, MTV, and Associated Press Web channels also.

On a local setting, I noticed the other day that John Key has gone very digerati focused on his official website with 7 RSS feeds, blog, a Flickr Photostream, embedded YouTube videos of speeches and a John Key Video channel www.ntv.co.nz

Richard Macmanus of Readwriteweb claimed web 2.0 was dead in 2005 . WIkipedia says :
“Skeptics argue that the term web 2.0 is essentially meaningless, or that it means whatever its proponents decide that they want it to mean in order to convince the media and investors that they are creating something fundamentally new, rather than continuing to develop and use well-established technologies.”

It is probably a disservice using the term now for both media and investors (media especially) are looking for just that something fundamentally new, then its news. In this instance time is probably best not thinking how you fit into the web 2.0, (3.0, 4.0) category but what really makes you stand out, whats different instead of what is the same.

Read: What an effective analyst briefing looks like: From Web Strategy with Jeremiah Here

How does this fit with the start of this post on US and NZ politicians use of new web technologies? All of these new channels they are adopting are reaching different demographics, eyeballs, ears and minds that may be inaccessible through traditional media. They are vastly extending and diversifying their reach so they can do just that: Tell a whole bunch of people what makes them stand out.

Adoption of new media tools and channels by politicians, educators and experts means that a new groups of people get a whole lot more information (delivered efficiently in real time ) improving their knowledge, skills and decision making.

Without this filtering through of information to young people, we would really be set for a generation of adults coming up that have never watched news on TV or Radio and only know whats going on based on what MySpace serves up. Which right now is addresses from the potential future US presidents.

Facebook users were invited to be part of the Democratic and Republican with a special Facebook message board:
“But it turned out to be one of those ideas that may be better in theory than in practice. During the East coast broadcast of the debates, Facebook users posted around 35,000 “Soundboard” messages, meaning that at perhaps 50 characters each, that’s some 1.75 million characters to read during an approximately three-hour period.” Read more Here

The main premise of this is that now there are conversations, not just statements. PFB (Pre Facebook) it would not be possible for these 35,000 opinions of users to voice these thoughts. On the side of the conversation, the candidates would be missing a lot of positive (and negative but the ranters are just part of they job) feedback, ideas and opinions of those that they want to lead and that will make them lead in a more informed finger on the pulse kind of way.

• Interesting read here from Strategy & Business: Resilience Report

The Innovation Value Chain

Ideation (ideas,concepts) –> Project Selection (linkages, governance, valuation methodologies) –> Development (resource allocation, time to market planning) –> Commercialisation (Mktg, consumer segmentation, profiling, tracking)

Have a look at my DNA Here

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Watch an about video Here