Archive for the 'SEO' Category
How to: Make it easy for search engines to find (and read) your press release
- Do your homework on keywords
-Research your what your business/ products keywords are. understand why these are important and why this is a worthwhile time investment. This is a communications job, not IT realm exclusively.
-Keywords these should be nouns or adjectives. Not verbs.
-Craft “keyword phrases” rather than using a single keyword. This will increase search engine findability.
- Use keywords liberally
Always be sure to include your keywords in the title of your release as well as in the lead paragraph.
- Write for both new and traditional media
Online releases need to be written for both bloggers/new media channels as well as traditional media. The new media channels keep evolving so don’t get too set in your process as if it doesn’t constantly change you aren’t doing it right.
-Point links listed in the release to relevant pages, not homepage. Think social media release!!!
- Use search engine friendly wire services
Not all news wire services are search engine friendly. Recommended from Social Media today…. PrimeNewsWire, Marketwire, PRWeb, BusinessWire.
- Watch your metrics!
Count your clips and start counting the blog results from your release. Analytics!
SEO, Stats & Stuff that will make you and your site smarter
SEO & WEBSITE TOOLS
How to develop “money making niche sites” with Wordpress (Caroline Middlebrook) - Download Here
“Search Engine Optimisation” for Bloggers. - Download Here
SEO… Some of my notes from Webstock 2008
Use Key words in: - Anchor text (own internal links help ranking)
- Clickable images alt attributes
- Headlines (in or out of H tags)
- Body text
- Title tags
- Meta description tag (may be in search result- depends on engine)
Measure success:
- not on numbers, but on value of targeted traffic (use analytics)
- on more conversions
Future of SEO:
- always free to list
- crawler friendly sites
- off page criteria (links- alway important)
- good content
- create a buzz, market, be creative
SEO Tools- Read Here
CNN Employee fired for blogging Read: “Not with a whimper but a bang” here
A comprehensive guide to “online Keyword research” - Read Here
Feed Journal - This is cool, although not aligned with my goal of a carbon zero, environmentally sustainable existence! Feed Journal, Make your own Newspaper from your RSS Feeds, reversing the trend of a move to an all electronic way of working. They claim here we read on paper 25% faster, aggregate all your RSS Feeds and then print it like a newspaper in a PDF format! Quite a cool tool I think for now and then when a day at the beach or a long trip (with no wireless) is on the cards… Have a look here
A Tech definition to learn, “AJAX” - Is used for developing interactive web applications e.g. Clear explanation here in WIkipedia.
MEDIA INDUSTRY STATISTICS
Internet Outsider - The Advertising Share Shift - US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%. US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.
* Television (cable and broadcast) shrank 1%, or $50 million
* Print (magazines and newspapers) shrank 5%, or $170 million
* Radio (terrestrial) shrank 7%, or $105 million
AND BECAUSE IT IS ALL ABOUT THE CONTENT
The Lonely Writer, An E-book which discusses the challenges of writing and creativity. If offers suggestions for staying focused and productive, no matter which area of writing you are in . - Download E Book Here
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