Category Archives: SEO

How to: Make it easy for search engines to find (and read) your press release

Do your homework on keywords

-Research your what your business/ products keywords are. understand why these are important and why this is a worthwhile time investment. This is a communications job, not IT realm exclusively.
-Keywords these should be nouns or adjectives. Not verbs.
-Craft “keyword phrases” rather than using a single keyword. This will increase search engine [...]

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SEO, Stats & Stuff that will make you and your site smarter

SEO & WEBSITE TOOLS
How to develop “money making niche sites” with Wordpress (Caroline Middlebrook) - Download Here
“Search Engine Optimisation” for Bloggers. - Download Here
SEO… Some of my notes from Webstock 2008
Use Key words in: - Anchor text (own internal links help ranking)
- Clickable images alt attributes
- Headlines (in or out of H tags)
- Body [...]

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PDF Report vs A Series of Blog posts - Which gets more Exposure or Traffic?

Read an interesting report from Caroline Middlebrook Here
For those that are pushed for time - at least read the summary here:
“Overall, I would suggest that if you have a new blog and want to create some exposure for it, use a series of strong blog posts to do it. However, releasing an ebook also works [...]

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Time Magazine - Is Facebook the Future of Search?

“Is it any surprise, then, that search engines are no longer the most popular sites in the U.S.? Those bragging rights now belong to social-networking sites like Facebook…”
“But, now, when we have idle time, we don’t go to Google anymore; we go to Facebook. And on Facebook, we don’t have to seek information. Instead, information [...]

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Aggregation of Ideas + Identities: But it may not be the whole picture…

I have been starting to use more aggregation tools recently instead of the original search and surf approach and am finding I am much more informed, up to date and becoming exposed to a much greater depth and breadth of content. This is very time efficient, in essence letting all other users do the work [...]

Also posted in New Media | Leave a comment