First things first, understand your audience: Adrian Chan

Blog Watching, New Media, PR, Psychology, Social Media No Comments »

I love it when I come across a new blog and writer with a niche topic that they really nail in their writing. Especially so when it fits within my realm of interests. Today I came across a blog by Adrian Chan, which I have now added to my regular reads. Adrian runs three blogs, one of which is called “A Social Interaction Design (SXD) Blog on Web 2.0 and Social Media”.

In Adrian’s description of this blog he says the posts “tend to be theoretical and dense”. In an online world when it is commonplace for quick fire posts to be sent out into the abyss, and in many cases this real-time approach is best for the purpose, it is great to make an addition like this to the reading list. Content of depth and breadth, based in theory but applied to the practical. 

I may be biased as I spent four years doing a Psychology degree and find all of this fascinating, but I think it is essential for communications professionals to have an understanding of the drivers & psychology of those we are communicating to.

It is easy to get caught up in keeping up to date and fresh with the latest online media and comms tools, which is of course very important in this fast-paced environment, but value of this technological knowledge isn’t maximised if you have lost sight and a clear understanding of your audience.

This deep understanding of audience comes before learning about the web platforms and social media channels which are the tools used to communicate, conversate and/or collaborate.

The tools used to communicate might have changed, but the goal - communicating a message(s) to a target audience - hasn’t.

Read this post from Adrian for context, “All words are created equal but some are more equal than others”

Understanding the economics of your life

Economics, Psychology No Comments »

Tim Harford wrote a book I am currently reading, The Undercover Economist and writes a column for the Financial Times and my fave Slate, answering questions such as “why do I only have odd socks?” with the tools of economics. Have a look at the column “Dear Economist” here. Tim blames economists for the fact that people view economics as the “dismal science”, the early books on popular economics he says took it as a matter of pride to shock and offend people. Tim says another factor is the boring forecasters such as investment banks hiring “old talking heads” to talk on TV thats going up, thats going down. This is what people see, but these phenomena are not representative of what economics are about.

Tim’s view is that everything involves economics on a day by day, minute by minute basis. Economists think about everyday decisions, more efficient government, shopping, starting a family… And apparently enjoy a joke as much as everybody else. A lot of people don’t understand what economics is and what it can explain for them. Listen to a full interview with Tim Harford here

With this in mind, I thought I would dig out a few resources for those who want to get their head around this stuff. Enough to understand the Newspaper business pages, the cited economic indicators within these stories. What this stuff means for you now and what it could mean in the future.

Starter - What is economics?

1) Article: Beginners guide to economic indicators here

2) Investopedia Tutorials: Economics Basics

3) Three Economists and their theories: Smith (Invisible Hand), Marx (Its exploitation!) and Keynes (Govt should help the economy)

4) YouTube - Ali G Talks to the Chief Economics Advisor to Ronald Regan, “Economics, it’s well important innit?”

5) YouTube - Principles of Economics translated

And lets finish with the Freakonomics Blog (The Hidden side of everything) from the NY Times

Shaping Events - Social Mood and Market Behavior

Finance, Psychology No Comments »

Which came first, the chicken or the egg? Can’t answer that classic conundrum? Then, how about this: Which comes first, the news event or the social psychology? - Interview with Bob Prechter (Classic excerpts and how they apply today) - from the Elliot Wave International.

What is the Elliot Wave Theory - Late 1920’s?

Over the years, you’ve extended your stock market studies to the economy, popular culture and social trends. On Wall Street, it is common for observers to consider the market’s performance to be a by-product of politics in Washington or the latest global crisis, with such phenomena cited as causal explanations for market behavior. According to you, the correct temporal relationship is the other way around. The market precedes social change, because the market is a “coincident register of mass emotion.” Is there really a foundation for making such sweeping observations?

Bob Prechter: Yes. Exactly. Almost everyone believes that social actions cause changes in social psychology. If that is true, then events must be so perfectly determined that they create the Elliott wave patterns we see in the markets. For people to claim that the latest idea from the White House or the latest law passed by Congress or the latest statistic on the trade deficit or earnings or war or natural disaster has any effect on the market’s pattern, that such things are determinants of stock prices in any way, is suggesting a far more radical view of the harmony of the universe than I am. In other words, to argue that events cause the state of social psychology is to argue that events are patterned, which is determinism. In that case, free will is invalid, in which case no one could make money from the Wave Principle, which we have shown can be done.

On the other hand, if social psychology guides the tenor of social actions, then it is only mass psychology, which is apparently a process governed by the unconscious mind, that need be patterned to produce structure in markets. Its patterns underlie social behavior, and behavior ultimately produces results in the form of social action that are viewed as important events.

So given moods, or wave counts as you call them, always produce the same events or similar junctures in the count?

Bob Prechter: No. Social events are manifestations of a patterned social mood, but the moods may be manifest in countless ways. Social actions are an outlet for the patterns of mass psychology, expressing it in diverse ways that give rise to the myriad events of human history.

You don’t consider fundamentals?

Bob Prechter: On the contrary, socionomists, as I call us, are the only ones who do so properly. The patterns of social psychology that occur naturally are the fundamentals of the market. They are what cause what most people think are the fundamentals.

On Wall Street, analysts contemplate the ramifications of events in Washington, Tokyo and all points in between as much as the people who make their livings there. Then they proceed to build a market opinion from an initial observation about a political or social event that they see happening. They say, “The Democrats are going to win, and the president is going to do such-and-such, and that’s going to cause stock prices to….”

Bob Prechter: Right. And they have about as much success predicting markets as economists have predicting the economy.

Isn’t it possible that there is no pattern – that the five-wave subdivisions in the market since 1932 are an accident?

Bob Prechter: That’s the typical response from Wall Street observers: “Another coincidence.” When patterns of this tremendous size continue to work out time after time, it becomes a matter of faith to continue to believe that the Wave Principle is not reflective of stock market behavior.

It’s an elegant idea, but in the workaday world of Wall Street, the average broker or economist or reporter is going to say, “Ellio-huh? The Fed just raised interest rates.”

Bob Prechter: And what do they say when the market goes up despite a rise in rates?

They don’t talk about it.

Bob Prechter: Right. They find a different event they perceive as positive and say the market went up today because of that. It’s easier than saying it’s because a given wave pattern may or may not be in effect. A rise in rates is a matter of fact. That’s something a broker can sell, an economist can speculate upon, a reporter can write about and an investor can grasp, all without doing any research.

The logic may be compelling, but the implications that flow from this idea demand an enormous re-ordering of one’s mindset.

Bob Prechter: Yes, and accepting it as depicting reality is a bigger step. I am confident that people will take this step, though. I may present a radical theory of social causality, but it is the only one that makes sense.

The Wave Principle presents a profound truth: sometimes the dynamics of social psychology are impelling the mass mood toward optimism, and sometimes toward pessimism, regardless of all news. Events do not shape the market: it’s the forces behind the market that shape events. Events are results, and when you know what they result from, that is, social mood trends, you can often predict the general tenor of such behaviors. If one knows the species of a tree, he can predict what kind of fruit it will bear. Events are the fruits of a bull or bear market in social mood.

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