Archive for the 'Psychological Ponderings' Category

Making Economics cool, but more importantly relevant.

February 25th, 2008 | Category: General, Psychological Ponderings, Economics

NY Times article just published an article that really resonated with me called, “Making Economics relevant again.” I think it is very important not to see your discipline/passion (probably both of the former if you are very successful) in a silo.

Fundamental disciplines such as economics and psychology are inextricably linked to all aspects of life, both personal and professional. While it is unrealistic and unnecessary for us all to become experts in these field it is important to understand influence and be able to recognise themes, trends, movements and any risks and potentially opportunities these may present to ourselves and our family, friends and businesses.

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VortexDNA…

November 21st, 2007 | Category: General, Psychological Ponderings, Strategy

Shaping Events - Social Mood and Market Behavior

July 05th, 2007 | Category: Finance, Psychological Ponderings

Which came first, the chicken or the egg? Can’t answer that classic conundrum? Then, how about this: Which comes first, the news event or the social psychology? - Interview with Bob Prechter (Classic excerpts and how they apply today) - from the Elliot Wave International.

What is the Elliot Wave Theory - Late 1920’s?

Over the years, you’ve extended your stock market studies to the economy, popular culture and social trends. On Wall Street, it is common for observers to consider the market’s performance to be a by-product of politics in Washington or the latest global crisis, with such phenomena cited as causal explanations for market behavior. According to you, the correct temporal relationship is the other way around. The market precedes social change, because the market is a “coincident register of mass emotion.” Is there really a foundation for making such sweeping observations?

Bob Prechter: Yes. Exactly. Almost everyone believes that social actions cause changes in social psychology. If that is true, then events must be so perfectly determined that they create the Elliott wave patterns we see in the markets. For people to claim that the latest idea from the White House or the latest law passed by Congress or the latest statistic on the trade deficit or earnings or war or natural disaster has any effect on the market’s pattern, that such things are determinants of stock prices in any way, is suggesting a far more radical view of the harmony of the universe than I am. In other words, to argue that events cause the state of social psychology is to argue that events are patterned, which is determinism. In that case, free will is invalid, in which case no one could make money from the Wave Principle, which we have shown can be done.

On the other hand, if social psychology guides the tenor of social actions, then it is only mass psychology, which is apparently a process governed by the unconscious mind, that need be patterned to produce structure in markets. Its patterns underlie social behavior, and behavior ultimately produces results in the form of social action that are viewed as important events.

So given moods, or wave counts as you call them, always produce the same events or similar junctures in the count?

Bob Prechter: No. Social events are manifestations of a patterned social mood, but the moods may be manifest in countless ways. Social actions are an outlet for the patterns of mass psychology, expressing it in diverse ways that give rise to the myriad events of human history.

You don’t consider fundamentals?

Bob Prechter: On the contrary, socionomists, as I call us, are the only ones who do so properly. The patterns of social psychology that occur naturally are the fundamentals of the market. They are what cause what most people think are the fundamentals.

On Wall Street, analysts contemplate the ramifications of events in Washington, Tokyo and all points in between as much as the people who make their livings there. Then they proceed to build a market opinion from an initial observation about a political or social event that they see happening. They say, “The Democrats are going to win, and the president is going to do such-and-such, and that’s going to cause stock prices to….”

Bob Prechter: Right. And they have about as much success predicting markets as economists have predicting the economy.

Isn’t it possible that there is no pattern – that the five-wave subdivisions in the market since 1932 are an accident?

Bob Prechter: That’s the typical response from Wall Street observers: “Another coincidence.” When patterns of this tremendous size continue to work out time after time, it becomes a matter of faith to continue to believe that the Wave Principle is not reflective of stock market behavior.

It’s an elegant idea, but in the workaday world of Wall Street, the average broker or economist or reporter is going to say, “Ellio-huh? The Fed just raised interest rates.”

Bob Prechter: And what do they say when the market goes up despite a rise in rates?

They don’t talk about it.

Bob Prechter: Right. They find a different event they perceive as positive and say the market went up today because of that. It’s easier than saying it’s because a given wave pattern may or may not be in effect. A rise in rates is a matter of fact. That’s something a broker can sell, an economist can speculate upon, a reporter can write about and an investor can grasp, all without doing any research.

The logic may be compelling, but the implications that flow from this idea demand an enormous re-ordering of one’s mindset.

Bob Prechter: Yes, and accepting it as depicting reality is a bigger step. I am confident that people will take this step, though. I may present a radical theory of social causality, but it is the only one that makes sense.

The Wave Principle presents a profound truth: sometimes the dynamics of social psychology are impelling the mass mood toward optimism, and sometimes toward pessimism, regardless of all news. Events do not shape the market: it’s the forces behind the market that shape events. Events are results, and when you know what they result from, that is, social mood trends, you can often predict the general tenor of such behaviors. If one knows the species of a tree, he can predict what kind of fruit it will bear. Events are the fruits of a bull or bear market in social mood.

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Ideas of the Future - Business Brains And Bytes

June 27th, 2007 | Category: Tech, New Media, Psychological Ponderings, Business

Was Reading the Australian Financial Review Boss Magazine at lunch, with feature on “50 business ideas to navigate the future” picked out a few related to my usual topics of interest, tech dev, psychology and business.

  • The little guy - Mass scale doesn’t always mean market clout. “Long tail” effect helps explain shift from mass production to niche.
  • Evangelist - Coolest new job is to be an evangelist. Love it.
  • Web2.0 and 3.0 - Web3.0 will take it one step further - integrating your online personality (avatar) more closely with the real you.
  • Neurons - Bring on the Darwinian Renaissance. These days the interest is all in the evolution of the mind, with the trend to use Evolutionary Psychology as a framework for unlocking the reasons we behave the way we do.
  • Transparency - We like our companies to have a bit of a human side to them, just as we do out leaders.
  • Digital Eye- Massachussets Institute of tech folk have reverse engineered human eyes and the part of the brain that recognises objects (ventral visual pathway). Applications for a pair of electronic eyes are limitless. The electronic eyes get in right 82% in the lab and human eyes 80%…
  • Brain Control, No more mouse (or RSI)- Translates human brain waves into computerspeak- called electroencephalography (EEG). Player wears sensitised scalp cap..
  • Happiness - People continue searching for ways to have a fit and toned mind as well as glutes and abs. Think Martin Seligman, Guru of the Positive Psychology movement (A young branch of Psychology)
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It’s All about the Eyes

June 06th, 2007 | Category: General, New Media, Psychological Ponderings

In Media we are competing for EYES - online, offline, newspaper, magazine, billboards. It is all about gaining and retaining Attention.

I loved my cognitive psychology papers, the understanding the unconscious processes involved in everyday life that the vast majority of people are completely unaware of.

On the media front this is so important though, we are going for EYES and ATTENTION - we are wanting to grasp peoples cognitive processes and take control of them for a period of time.

Some interesting points:

Cognitive processes have to time-slice between receiving information, processing it and remembering it.

Attention gets distracted by input on different channels, especially dynamic media (visual dominance).

We only remember a fraction of content from dynamic media (speech, video): gist memory.

Comprehension in text/speech is linear: follows input; but not so in image:depends on motivation, user’s goal, knowledge of the domain and media design.

Thematic congruence: different parts of the message should be easy to integrate and comprehend.

Truth be told though we as mere mortals with our eyes and attention may soon be irrelevant anyway… Read here Human made redundant as…

455 channels, 87 publications offline, 32 online - Different face, Same family

June 01st, 2007 | Category: Media Musings, Psychological Ponderings

The Bancroft family, which controls 64% of Dow Jones, said in a statement that they would meet with Rupert Murdoch’s News Corp. to discuss its $5 billion bid for Dow Jones, publisher of The Wall Street Journal. The family also said it would consider other bidders and options for the company. Read the Bancroft Family Statement Here
In the media, as in any industry, big corporations play a vital role, as so do small, emerging ones. When you lose small businesses (NOT saying DJ is by any means a small business) this leads to

Losing big ideas and independent, passionate thinkers who have to innovate and identify and deliver to niches to compete. They love what they do and thats why they are doing it when the big guys have such a (seemingly untouchable) dominance. Because of this they are

Quicker to seize new technology and think outside the square because they have to which means we have

Unique, exciting content and higher quality media and more diversity of opinion/thought and creativity which enables

People to be better informed and who, at the end of the day are receiving information and messages from more than ONE ORIGINAL MOTHERSHIP SOURCE.

FACT: People generalise, distort and delete information based on their previous experiences, biases, prejudice and passions.

When critical information flows to us from the media I think, based on the fact above, it is essential to know and understand the psychological/social/emotional AND economic factors driving your source - whether it be Fairfax, Dow Jones, News Corp, APN or a new blogger on the block.

Media companies e.g. NC and DJ have grown incredibly large and powerful, their dominance has become so detrimental to the survival of small, emerging companies.One alternative: bust up the big conglomerates.Ted Turner is founder of CNN and chairman of Turner Enterprises talks “My Beef with Big Media”

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Post shopping self loathing - Blame your Neurons!!

May 20th, 2007 | Category: Psychological Ponderings

Microeconomic theory maintains that purchases are driven by a combination of consumer preference and price.

Neuroimaging evidence shows that distinct circuits anticipate gain and loss, product preference activated the nucleus accumbens (NAcc), while excessive prices activated the insula and deactivated the mesial prefrontal cortex (MPFC) prior to the purchase decision.

Activity from each of these regions independently predicted peoples purchases above and beyond self-reports they made. 

On a random tangent - but fascinating stuff, all this going on while we are completely unaware in that shoe store. What isn’t clear though - yes, the exorbitant price of the boots activates the insula in your brain, but where is the circuit that kicks in with some inhibitory neurotransmitter that makes you put the Eftpos card back in your wallet!!  

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