Category Archives: PR

Social Media for Businesses - Why, Who, What, How, When

By Lucindigo | July 19, 2008

Media and communications habits of people have and will continue to rapidly change. Consumption of media is moving towards social media, where people can converse and collaborate, and away from traditional media which is more of a one way conversation. This is no longer the realm of teenagers, businesses need to reframe this very [...]

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A Beginners Guide to Earnings Calls

By Lucindigo | July 8, 2008

A few posts ago I mentioned that listening to earnings calls is a great way to learn more about or stay up to date with companies and/or industries that you are interested in. Today I came across this resource at TheStreet.com which is really useful. Runs through detail on preparation, process as well as what [...]

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Social Media and PR - Links & Learnings

By Lucindigo | June 29, 2008

Newsvetter - Shel Holtz

Learning: Well targeted and relevant content is all bloggers want to see from PR firms. Services are emerging to assist in “curtailing PR spam”
Read it here

A sample Social Media Toolkit - MarketingProfs

Learning: I use most of these tools and must emphasise, although it is good to get proficient with [...]

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PR Strategy and New Media

By Lucindigo | May 28, 2008

Brian Solis is a thought leader and influential practitioner in the PR and social media field. I have read his work across a range of channels, most recently with some very strong and insightful TechCrunch articles.
These articles are must read resources for communications professionals that are motivated to stay agile and develop constantly within their [...]

Also posted in New Media, Social Media, Strategy | Leave a comment

Traditional Media to Online Media to Social Media: Monitoring and Analysis

By Lucindigo | May 22, 2008

Many corporates have accessed media monitoring tools for years taking press clippings from hard copy publications which has more recently extended to online mainstream media monitoring, to blogs and podcasts and now further to all social media channels. A description of the latest view of the impact these channels can have on companies from a [...]

Also posted in Media Monitoring, Media Musings, New Media, Social Media | Leave a comment