Category Archives: PR

Content, Communities & Collaboration for Online Media

By Lucindigo | April 25, 2009

I was just looking over my notes from Webstock 2009 (Yes, I have been reflecting on these notes since and am aware this is far from liveblogging…) and thought I would share those from my favourite speaker, Meg Pickard from Guardian.co.uk who gave a fantastic presentation on Content, Communities & Collaboration. This presentation was right [...]

Also posted in Conference Resource, Content, General, Journalism, New Media, Social Media | Leave a comment

Brian Solis - Essential Guide to Social Media

By Lucindigo | February 11, 2009

A true thought and action leader in the Social Media & PR field is most certainly Brian Solis.
I am really excited to have the opportunity to pick his brains and learn from this cutting-edge expert later this week, and will share the results here on Lucindigo. I promised to keep the questions relevant and challenging, [...]

Also posted in General, Social Media, Web | Leave a comment

PR Professionals of the Future

By Lucindigo | January 13, 2009

See below for excerpts from a video from Ogilvy PR.
Makes interesting reading and a solid base for a New Year professional audit for all PR/Comms professionals.  Perhaps some new KPI’s to add for 2009 even.

Future broad, wide and open for PR
Tell STORIES that move people
Will be direct CONTENT creators, have a chance to tell stories [...]

Also posted in New Media, Personal Development | Leave a comment

PR Firm pitches and the follow through

By Lucindigo | September 29, 2008

I was offered an interview with the MediaWeek editors as they launched their MediaWeek 50. Questions I sent through were mainly on environmental impact and awareness, metrics and measurement and platforms and content. I will post answers when I receive them through. 
I have to say, I have noticed a trend of PR companies sending me pitches lately, [...]

Also posted in Blog Watching, Media Musings, New Media | Leave a comment

First things first, understand your audience: Adrian Chan

By Lucindigo | August 9, 2008

I love it when I come across a new blog and writer with a niche topic that they really nail in their writing. Especially so when it fits within my realm of interests. Today I came across a blog by Adrian Chan, which I have now added to my regular reads. Adrian runs three blogs, [...]

Also posted in Blog Watching, New Media, Psychology, Social Media | Leave a comment