See below for excerpts from a video from Ogilvy PR.
Makes interesting reading and a solid base for a New Year professional audit for all PR/Comms professionals. Perhaps some new KPI’s to add for 2009 even.
Future broad, wide and open for PR
Tell STORIES that move people
Will be direct CONTENT creators, have a chance to tell stories [...]
There are some great tools around to manage and index web content that you want to keep and share. I personally love del.icio.us, which you can install in your browser and bookmark pages easily as you come across them online. I find it a great research and personal development tool, you can collect a base [...]
Great post from Waltwideweb Here
Just been reading through an e-book “Time Mgmt for Creative People” By Mark McGuiness - Wishful Thinking
It is based on the premise that you must
“Be regular and orderly in your life so that you may be violent and original in your work.â€
Gustave Flaubert
The E- Book covers how to:
- Prioritise work that is important not [...]
Going to have to settle with a glass of water and these for now
1) Web2.0 and the Online Conversation
2) 10 Lessons of InnovationÂ
Afternoon Slump….
What is Jolt Thinking?
Jolt thinking is the opposite of formula thinking. It challenges you to examine your mission, strategy, and execution of a project. How? By answering three basic questions. What [...]