Category Archives: Media Musings

PR Firm pitches and the follow through

By Lucindigo | September 29, 2008

I was offered an interview with the MediaWeek editors as they launched their MediaWeek 50. Questions I sent through were mainly on environmental impact and awareness, metrics and measurement and platforms and content. I will post answers when I receive them through. 
I have to say, I have noticed a trend of PR companies sending me pitches lately, [...]

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Your only as sharp as your reading list

By Lucindigo | August 8, 2008

Regator has launched to the public - check it out. 
The value proposition of this type of service is that it enables you to expand your reading list by seeing what others who are into the same topics or industries are reading. You are only as sharp and informed as the depth and breadth of your [...]

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Newspapers & Journalism today and what the future looks like

By Lucindigo | July 24, 2008

As always another fine piece of research and analysis from Project for Excellence in Journalism.
There are always a lot of brief articles around touching on the “death of the newspaper”, discussing the state of the industry, with alerts to continued cutbacks and weak revenue figures coming out from print media companies. Commentary on media stocks [...]

Also posted in Journalism, Media Companies, New Media | Leave a comment

Media Monitoring Services

By Lucindigo | July 6, 2008

I wrote the note below to media monitoring providers yesterday so I can create a white paper that will help businesses navigate the very wide range of media monitoring providers currently in the marketplace. This spans traditional media, blogs, social media, forums, audio, video etc where applicable for each service provider. It is much different [...]

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Social Media and PR - Links & Learnings

By Lucindigo | June 29, 2008

Newsvetter - Shel Holtz

Learning: Well targeted and relevant content is all bloggers want to see from PR firms. Services are emerging to assist in “curtailing PR spam”
Read it here

A sample Social Media Toolkit - MarketingProfs

Learning: I use most of these tools and must emphasise, although it is good to get proficient with [...]

Also posted in New Media, PR, Social Media | Leave a comment