Read an interesting report from Caroline Middlebrook Here

For those that are pushed for time - at least read the summary here:
“Overall, I would suggest that if you have a new blog and want to create some exposure for it, use a series of strong blog posts to do it. However, releasing an ebook also works well once you’ve built up a little credibility with the blog. Looking forward I would certainly do both again.

If I was going to release another guide the decision about how to release it would be based partly on what my goals were (traffic for the blog, direct income etc) and also on how well I think it would be received in social media.”

Listen to Audio here Ken Kaplan on Storytelling and Social Media

• Podcasting - let people hear it, grab it, post it, listen whenever you want
• Company owned by the people?? –> What is valuable to the audience?? They may not be invited to press briefing, but might be interested in hearing this so your shareholders can capture it, share it.
• Not every story is a great story (!) Give me some thoughtful editing,make it to the point. Preference for storytelling- tell us the good stuff- If I want more- I’ll look into it.
• After an announcement- don’t let the story die- keep it going, dont leave each announcement as a fragmented story! Turn PR events into a social media events.
• “We didnt spend Advertising dollars, we got people involved and this is what they did with it”
• Integrating PR + Mktg. Efficient, Effective Stories touching people in a powerful way.
• New Media = blogging?? –> No. But a big part of it. To the outside world, way of reaching audience, give them a voice.