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• Live by the rules of a beta economy
• Leverage existing platforms
• Switch Tubes
• Don’t just entertain, engage
• Orchestrate infinite touch points
• Prototype often
• Trade focus groups for digital ethnography
• Think outside the banner
• Embrace delight by functionality
• Listen.

View Slideshow Here

Required reading: although at this stage Bush says there is no recession and Wall St disagrees…

Interesting report on how a digital media strategy can help your company gain competitive advantage and customer engagement in the global environment.

Includes an intro on new marketing - the old way won’t do, changing face of the customer, how to create an online customer engagement strategy, tactics for measuring success of your strategy and a chapter on “Digital media in a recession”. Download and Read it Here