Category Archives: Economy

Credit Crunch, Bail out, Financial Crisis, Subprime assets: What is going on?

By Lucindigo | September 29, 2008

Below are some links I have collected that clearly explain what is going on in the global financial markets right now.
When we look back in 10 years or so the financial world will be a very different place than it was in July 2007 and is right now. I think it is important to read [...]

Also posted in Global Markets | Leave a comment

10 Ways Digital Can Help You Thrive in A Recession

By Lucindigo | March 17, 2008

Live by the rules of a beta economy
Leverage existing platforms
Switch Tubes
Don’t just entertain, engage
Orchestrate infinite touch points
Prototype often
Trade focus groups for digital ethnography
Think outside the banner
Embrace delight by functionality
Listen.

View Slideshow Here

Also posted in New Media | Leave a comment

“Winners and Losers in a troubled economy” - Digital Media in the Credit Crunch Era

By Lucindigo | March 7, 2008

Required reading: although at this stage Bush says there is no recession and Wall St disagrees…
Interesting report on how a digital media strategy can help your company gain competitive advantage and customer engagement in the global environment.
Includes an intro on new marketing - the old way won’t do, changing face of the customer, how to [...]

Also posted in New Media | Leave a comment