Category Archives: Business

Social Media for Businesses - Why, Who, What, How, When

By Lucindigo | July 19, 2008

Media and communications habits of people have and will continue to rapidly change. Consumption of media is moving towards social media, where people can converse and collaborate, and away from traditional media which is more of a one way conversation. This is no longer the realm of teenagers, businesses need to reframe this very [...]

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Using RSS for Business - Part II

By Lucindigo | May 10, 2008

RSS feeds are a toll for delivering frequently updated content to readers, without them having to search for it. Use of an RSS feed offers great opportunities to publishers who are looking for alternative systems to generate readership and/or revenue from their content, whether that content is written, audio or video.
This graph shows how RSS [...]

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Using RSS for Business - Part I

By Lucindigo | May 8, 2008

To watch the news and stay up to date with what is going on in my professional and personal interest areas, I use Google Reader, where I can pick and choose what I want to track. My range of sites that I follow spans new media, journalism, psychology, fitness, economics, perezhilton.com and obviously a whole [...]

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Social Media for Efficiency and Productivity in Business

By Lucindigo | April 18, 2008

I read an interesting article on Readwriteweb this morning titled, “Real people don’t have time for social media”. There were a few really interesting points in there that helped formulate my understanding of roles within a social media scene although I think “most people” as opposed to real people would have been much more accurate [...]

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Social Media Releases - For those in Business

By Lucindigo | March 7, 2008

Why should you look at using both traditional and social media releases?

Traditional media releases were formulated to make it easy for the traditional press e.g. the what/how/why, offer a quote for use in their newspaper at quick speed (without need for interview) about the development and a contact person for more information.
Social Media releases are [...]

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