Category Archives: Blog Watching

Lucindigo Media Interview with VP Marketing at Radian6, David Alston

By Lucindigo | February 12, 2009

Media monitoring (both traditional, new and social media sources) is a critically important part of Communications/PR and IR. Online media in particular is a rapidly changing landscape and with such volumes of information it is difficult for those tasked with monitoring media to know how to most effectively use their time across monitoring, analysis and [...]

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Blogging Success - First article published today on Content Strategy

By Lucindigo | November 9, 2008

I have published my first article today in a blogging success series. This article is focused on how to create a content strategy that can help guide you to become an expert at home on your blog and an integral member of the community who are interested and passionate about the topic you blog about.
Download [...]

Also posted in Content, Lucindigo Resources, Strategy | Leave a comment

PR Firm pitches and the follow through

By Lucindigo | September 29, 2008

I was offered an interview with the MediaWeek editors as they launched their MediaWeek 50. Questions I sent through were mainly on environmental impact and awareness, metrics and measurement and platforms and content. I will post answers when I receive them through. 
I have to say, I have noticed a trend of PR companies sending me pitches lately, [...]

Also posted in Media Musings, New Media, PR | Leave a comment

First things first, understand your audience: Adrian Chan

By Lucindigo | August 9, 2008

I love it when I come across a new blog and writer with a niche topic that they really nail in their writing. Especially so when it fits within my realm of interests. Today I came across a blog by Adrian Chan, which I have now added to my regular reads. Adrian runs three blogs, [...]

Also posted in New Media, PR, Psychology, Social Media | Leave a comment

How to: Make it easy for search engines to find (and read) your press release

By Lucindigo | March 19, 2008

Do your homework on keywords

-Research your what your business/ products keywords are. understand why these are important and why this is a worthwhile time investment. This is a communications job, not IT realm exclusively.
-Keywords these should be nouns or adjectives. Not verbs.
-Craft “keyword phrases” rather than using a single keyword. This will increase search engine [...]

Also posted in SEO, Social Media | Leave a comment