Author Archives: Lucindigo

Blogging or Beaching?

By Lucindigo | February 1, 2009

 
Lucindigo Offline, beach wins!!! 
 

Posted in Random | Leave a comment

PR Professionals of the Future

By Lucindigo | January 13, 2009

See below for excerpts from a video from Ogilvy PR.
Makes interesting reading and a solid base for a New Year professional audit for all PR/Comms professionals.  Perhaps some new KPI’s to add for 2009 even.

Future broad, wide and open for PR
Tell STORIES that move people
Will be direct CONTENT creators, have a chance to tell stories [...]

Posted in New Media, PR, Personal Development | Leave a comment

Lucindigo Media interview with Co-Founder of Spock.com, Jay Bhatti

By Lucindigo | December 12, 2008

Jay Bhatti is co-founder of spock.com and wait… I’ll let Spock tell you about him as that is what it does best.
I asked Jay some questions about Spock, where the online advertising industry is going and the technology sector sentiment and success factors for the “where now and how”.
See my interview below and afterwards go check [...]

Posted in Business Models, Entrepreneurs, Innovation, Lucindigo Interview, New Media, Search, Social Media | Leave a comment

Lucindigo Media interview with CEO of Veeple, Scott Broomfield

By Lucindigo | November 21, 2008

I was kindly offered the opportunity to ask some questions of Scott Broomfield CEO of Veeple,an interactive video as a service provider (VaaS). With Veeple, you can add interactive content e.g. clickable ads, to video. 
This service is a very powerful monetisation tool for those publishing video. Scott provided some interesting metrics and insight into the [...]

Posted in Advertising, Business Models, Lucindigo Interview, Media Companies, New Media, Online Video | Leave a comment

Blogging Success - First article published today on Content Strategy

By Lucindigo | November 9, 2008

I have published my first article today in a blogging success series. This article is focused on how to create a content strategy that can help guide you to become an expert at home on your blog and an integral member of the community who are interested and passionate about the topic you blog about.
Download [...]

Posted in Blog Watching, Content, Lucindigo Resources, Strategy | Leave a comment