In Marxist terms, the traditional media had become the exploitative “bourgeoisie,” and citizen media, those heroic bloggers and podcasters, were the “proletariat”. View great post from Innovation Playground here
- Web 2.0 = Emerging cultural practices - the tools are the enablers
- Web/Media 2.0 will affect your company - innovation happening as a result of convergence
- Brands speak WITH not to
- Emerging technologies have lowered/removed barriers to entry - everyone can participate (with computer and connection)
- People empowered to shape and control flow of media in their lives