• Newsvetter - Shel Holtz

Learning: Well targeted and relevant content is all bloggers want to see from PR firms. Services are emerging to assist in “curtailing PR spam”
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  • A sample Social Media Toolkit - MarketingProfs

Learning: I use most of these tools and must emphasise, although it is good to get proficient with a set of services for various business requirements (your “toolkit”) it is also important to keep an eye out for new services to emerge. I came across Digital whiteboard service Dabbleboard today and so far looks very useful and usable.
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  • Why Newspapers must embrace RSS - Seeking Alpha Media Stocks Analysis

Learning: Focuses on a research paper from Forrester call “The fragmentation of yesterday’s newspaper”. General findings include that online news sites should be aggregators as well as publishers and not restrict themselves to publishing their own content.

Felix Salmon of Seeking Alpha is not highly impressed with the way the report treats RSS. There are claims that online publishers avoid RSS as it is difficult to monetise keeping eyeballs off their site and away from advertising. Salmon says in this article that you should see the bloggers as sources of further traffic to your site, not be concerned about the fact if they are accessing your content off RSS they will not see your ads.
Read it here