Have read quite a few really insightful pieces on this topic this week so thought I would share the links below.

  • A case study chat with Playstation’s New Media Team at the New Comm Forum sharing 15 lessons learned on implementing a Blog here
  • Social Media Group discussing Chris Anderson, Editor of Wired Magazine, on a rant against PR people sending him press releases:

“I’ve had it… Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching. So fair warning: I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I’m interested in and composed a note meant to appeal to that. Everything else gets banned on first abuse.”

He published email addresses of the latest offenders…

The article goes on to a solution, which is rather than pushing press releases to editors, let them pull content from you - enabled by offering Social Media releases. They are using RSS, so know when there are updates, and at this point pull content from you that they think will be of interest to readers. Full article here.

  • Also came across this article on the PR Squared Blog, which asked, “Am I seriously suggesting that a PR person MUST become an active Twitter user if they want to have a meaningful career? ” They highlighted benefits Twitter delivers to professionals such as personal branding, knowledge and relationships. Read the full post here
  • Brian Solis of Silicon Valley, a new Facebook friend of mine and an incredibly passionate and talented individual within the new media and PR.2.0 (that is the name of his blog at www.briansolis.com) sphere defined PR 2.0 as:

“The realization that the Web changed everything, inserting people equally into the process of traditional influence. Suddenly we were presented with the opportunity to not only reach our audiences through gatekeepers, but also use the online channels where they publish and share information to communicate directly and genuinely.”

In this post he reviews a new book he was asked to write the foreword for from Deirdre Breakenridge. The full foreword by Brian Solis and details of the book are here.

  • A really good article at poynter.org from Amy Gahran (conversational media consultant and content strategist) on how journalists are responding to changes in the industry. There are some really insightful assumptions listed here, although I am sure they are not applicable as a general rule across all journalists, such as:

“The only journalism that counts is that done by mainstream news orgs, especially in print or broadcast form. Alternative, independent, online, collaborative, community, and other approaches to news are assumed to be inferior or even dangerous.”

“Real journalists only do journalism. They don’t dirty their hands or distract themselves with business and business models, learning new tools, building community, finding new approaches to defining and covering news, etc.”

The full article on Poynter is available here