We watch the world change daily, new technologies are created then shortly after evolve again, new jobs are created that didn’t exist when our parents (or when we) were children and new concepts come into existence that we may have once thought of as impossible.

Nothing remains the same no matter which way you look at it. So why should our language? We must create new words and phrases to communicate these new concepts and technologies to the world. Thousands of books today in the management literature category espouse how critical agility and flexibility (for individuals and organisations) are to survive in today’s global marketplace.

We need to be just as flexible and agile with our language, which in essence creates our world. This summarises exactly why the urban dictionary (www.urbandictionary.com) is such a progressive forward-thinking tool helping to continuously create our future.