How to: Make it easy for search engines to find (and read) your press release
Blog Watching, SEO, Social Media March 19th, 2008- Do your homework on keywords
-Research your what your business/ products keywords are. understand why these are important and why this is a worthwhile time investment. This is a communications job, not IT realm exclusively.
-Keywords these should be nouns or adjectives. Not verbs.
-Craft “keyword phrases†rather than using a single keyword. This will increase search engine findability.
- Use keywords liberally
Always be sure to include your keywords in the title of your release as well as in the lead paragraph.
- Write for both new and traditional media
Online releases need to be written for both bloggers/new media channels as well as traditional media. The new media channels keep evolving so don’t get too set in your process as if it doesn’t constantly change you aren’t doing it right.
-Point links listed in the release to relevant pages, not homepage. Think social media release!!!
- Use search engine friendly wire services
Not all news wire services are search engine friendly. Recommended from Social Media today…. PrimeNewsWire, Marketwire, PRWeb, BusinessWire.
- Watch your metrics!
Count your clips and start counting the blog results from your release. Analytics!
May 28th, 2008 at 10:18 pm
[...] SEO Press Releases -Wire services have extra value in search engine marketing (SEM). -Integrate key words (in front of release - especially in headline, subheadline and esp boilerplate), phrases and embedded links. This makes it easier for them to rank on search engines. Choose 3 words and repeat but don’t overuse. -Keyword Density: Optimised at 2-8% of total number of words on the page.. -Targets for SEO releases are more customers than journalists. - “Search engines seem to pay attention to the natural bolded words as well as the repeated words toward the top of the press release” -Keywords as anchor text to link back to strategic landing pages on your site, then make pages optimised as well. - Use Keyword tools. Brian’s fave is SEO tool -Read more about Keywords on Lucindigo here -Use industry and product names in place of “generic descriptors” -Other factors contribute keyword buys, keywords on website, affiliate strategies and other tools and campaigns. Stick @ 400 words. [...]