Why should you look at using both traditional and social media releases?

Traditional media releases were formulated to make it easy for the traditional press e.g. the what/how/why, offer a quote for use in their newspaper at quick speed (without need for interview) about the development and a contact person for more information.

Social Media releases are formulated to make it easy for online journalists and bloggers. In many ways I think they have more depth that a traditional release. The links to related content provide depth, a whole new dimension and useful context for readers. Multimedia elements such as video brings the story to life with personality and a visual element that previously was not possible.

The main feature I love of SMR’s is that the facts are straight out there -down in bullet form.

This week the International Association of Business Communicators made a press release stating that they would be taking a leadership role in getting higher uptake and usage of the Social Media Release (by business communicators as part of comms strategy as opposed to just by the purely online community) The Social Media Release is being used now by corporations, wire services and some of the biggest names in the PR Industry. Read the full PR Squared commentary on this here

They also mention the impending release of a new Social Media Release (SMR) template (v2.0) which will be released shortly. He actually also says if you a true SMR geek you can email him for a copy - so I might just do that, although thats all about v1.5, not 2.0. For a refresher take a look at the current SMR template here.

Of course IABC did actually release a SM Release, along with a traditional release. See:
Social Media Release Here
Traditional Media Release Here

Other interesting things from the IABC
Cafe Podcast - Look and Listen Here

Will finish with the home of the Social Media Release - Visit Website Here