Read an interesting report from Caroline Middlebrook Here

For those that are pushed for time - at least read the summary here:
“Overall, I would suggest that if you have a new blog and want to create some exposure for it, use a series of strong blog posts to do it. However, releasing an ebook also works well once you’ve built up a little credibility with the blog. Looking forward I would certainly do both again.

If I was going to release another guide the decision about how to release it would be based partly on what my goals were (traffic for the blog, direct income etc) and also on how well I think it would be received in social media.”