lucindigo.com

I still find myself caught at times in that hideous trap of psych101 style essay writing. That kind of academic prose is so desperately dry and unreadable. I still definitely need practice, picked up a few tips here from the experts.

• short, simple sentences not only sell more books, but spread ideas farther and faster.
• keep the same style.
• When you find yourself impressed by your use of a sesquipedalian (ahem, a big word), change it
• when it comes to new media, check the Uni style at the door.Writing to be read - Seth Godin
  Why writing like a college student will kill you online - CopyBlogger
  

Copywriting 101: An intro to Copywriting from CopyBlogger

It takes just one groundbreaking idea, one novel invention, even just a really stellar upgrade.”

Submit your own innovation.. or don’t and someone else will get the patent first.
View Innovation: Fire, Penicillin, YouTube…

I think of things all the time that I wish were invented to make my life easier. Gaps in the market or iterations on current things that I think lots of other people must be craving too!

Someone told me once that if you get a hot new idea in a market untapped there is simultaneously someone else somewhere around the globe on the same page. So if the idea is there it then becomes creativity, speed and dedication as your critical success factors. I came up with an especially good one on the way to lunch yesterday…

These two women had an idea and ran with it: “For women who are willing to spend a hefty sum, there is Tupli, started three years ago by two women who were leaving careers in banking.” If the shoe doesn’t fit, doesn’t one that does” - NY Times

Where to from here…? If the seed is planted, probably time to memorise these if your cash reserves aren’t quite there (too many shoes, is that the problem?)….

“How to position yourself and your business opportunity in the mind of a potential investor or facilitator within 30 seconds in a clear and concise fashion.” Elevator Pitch - Guidelines

Then JFDI!
If your lucky get some Press along the way