lucindigo.com

I still find myself caught at times in that hideous trap of psych101 style essay writing. That kind of academic prose is so desperately dry and unreadable. I still definitely need practice, picked up a few tips here from the experts.

• short, simple sentences not only sell more books, but spread ideas farther and faster.
• keep the same style.
• When you find yourself impressed by your use of a sesquipedalian (ahem, a big word), change it
• when it comes to new media, check the Uni style at the door.Writing to be read - Seth Godin
  Why writing like a college student will kill you online - CopyBlogger
  

Copywriting 101: An intro to Copywriting from CopyBlogger