I think of things all the time that I wish were invented to make my life easier. Gaps in the market or iterations on current things that I think lots of other people must be craving too!

Someone told me once that if you get a hot new idea in a market untapped there is simultaneously someone else somewhere around the globe on the same page. So if the idea is there it then becomes creativity, speed and dedication as your critical success factors. I came up with an especially good one on the way to lunch yesterday…

These two women had an idea and ran with it: “For women who are willing to spend a hefty sum, there is Tupli, started three years ago by two women who were leaving careers in banking.” If the shoe doesn’t fit, doesn’t one that does” - NY Times

Where to from here…? If the seed is planted, probably time to memorise these if your cash reserves aren’t quite there (too many shoes, is that the problem?)….

“How to position yourself and your business opportunity in the mind of a potential investor or facilitator within 30 seconds in a clear and concise fashion.” Elevator Pitch - Guidelines

Then JFDI!
If your lucky get some Press along the way