Broader Reach: 3 X Comms (not just a linkfarm…)

  1. Commentary on news (and links for more info)
  2. Communication on other events, multimedia, ideas and opinion
  3. Community and platform for others to voice

Targeting a demographic/interest group

I think all online media sites should have and need both a point of difference and a very clear value proposition so visitors know exactly what is gained by paying regular visits to the site. need to give this a bit more thought…

If advertising, make it endemic (e.g. a site about health that fiteness & health providers want to advertise on etc)

Where does this leave me? Need to give this a bit more thought…

Very much beyond Blogs…

Few other things to think about too in a blogging business model (Disclaimer: I don’t proclaim to -at this point in time - have taken all factors below into consideration)

  1. The value proposition of what is offered to the market;
  2. The target customer segments addressed by the value proposition;
  3. The communication and distribution channels to reach customers and offer the value proposition;
  4. The relationships established with customers;
  5. The core capacities needed to make the business model possible;
  6. The configuration of activities to implement the business model;
  7. The partners and their motivations of coming together to make a business model happen;
  8. The revenue streams generated by the business model constituting the revenue model;
  9. The cost structure resulting of the business model.

Moore’s Lore on the Blogging and Business models… summed up rather well.. (in 2005, I think we have moved on - examples anyone?)

“I think the key to answering this question of a blog business model is to look at what’s working now.The most exciting economic impacts of the blogosphere are in politics, where real money has been raised and distributed. The problem is that, except for MoveOn.Org, few have developed into real, ongoing, coherent scaled businesses. Scaled traffic, yes. Scaled community, yes. Organized giving, yes. Celebrity for those involved? Yes. But, again with the exception of Moveon, we’re talking about one-man bands.”

Some Intellectual Harvard Horsepower for Thought: