Found this quite interesting. Foreign companies have had a tough time getting traction in the Chinese Market for instance both Yahoo and EBay now both have local partners running ops.In the Chinese online landscape www.baidu.com holds over 60% market share with www.google.com at 23.7%. Come just to see Google Domination as a reality, here there and easy to think everywhere, but not so in country using 2nd largest group of web users (123 million at the end of last year, 77 million on Broadband)

Snippet from Official Google Blog:
“Figuring out how to deal with China has been a difficult exercise for Google. The requirements of doing business in China include self-censorship – something that runs counter to Google’s most basic values and commitments as a company.” Read Testimony: Internet in China Here

Read about Chinese Internet Censorship Here

IAC (Barry Dillers online conglomerate) is going in to China with $100 million investment in services for local users. IAC may go down partnership route also with a media partner to get awareness out there.Â

 The “Young Digital Mavens” study was commissioned by IAC (media conglomerate) and JWT (biggest ad agency in the US) which “aimed to explore how attitudes toward digital technology are changing among Chinese and American youth at a time when people are spending less time with traditional media and more with interactive technology.” Getting a lot of air time so a good move to start getting brand salience on the up.

The study also showed that Chinese users were more likely to be web addicts…
China online users more likely to be web addicts - Reuters
42 percent of users in China said they at times felt “addicted” to their Web use compared with 18 percent of U.S. users. Diller described Web games as an area of importance in the Chinese market.

Successful business ideas developed in China might be exported for use in the U.S. market, Diller said. Getting quite a lot of air time already with publicity of recent research undertaken.