Broader Reach: 3 X Comms (not just a linkfarm…)

1. Commentary on news (and links for more info)
2. Communication on other events, multimedia, ideas and opinion
3. Community and platform for others to voice

Targeting a demographic/interest group

I think all online media sites should have and need both a point of difference and a very clear value proposition so visitors know exactly what is gained by paying regular visits to the site. need to give this a bit more thought…

If advertising, make it endemic (e.g. a site about health that fiteness & health providers want to advertise on etc)

Where does this leave me? Need to give this a bit more thought…

Very much beyond Blogs…

• nzgirl.co.nz
• whateverlife.com

Few other things to think about too in a blogging business model (Disclaimer: I don’t proclaim to -at this point in time - have taken all factors below into consideration)

1. The value proposition of what is offered to the market;
2. The target customer segments addressed by the value proposition;
3. The communication and distribution channels to reach customers and offer the value proposition;
4. The relationships established with customers;
5. The core capacities needed to make the business model possible;
6. The configuration of activities to implement the business model;
7. The partners and their motivations of coming together to make a business model happen;
8. The revenue streams generated by the business model constituting the revenue model;
9. The cost structure resulting of the business model.

Moore’s Lore on the Blogging and Business models… summed up rather well.. (in 2005, I think we have moved on - examples anyone?)

“I think the key to answering this question of a blog business model is to look at what’s working now.The most exciting economic impacts of the blogosphere are in politics, where real money has been raised and distributed. The problem is that, except for MoveOn.Org, few have developed into real, ongoing, coherent scaled businesses. Scaled traffic, yes. Scaled community, yes. Organized giving, yes. Celebrity for those involved? Yes. But, again with the exception of Moveon, we’re talking about one-man bands.”

Some Intellectual Harvard Horsepower for Thought:

• Best Practices of Global Innovators
• Innovation through Global Collaboration

“The Chinese don’t get creativity, right? Sure, they can stamp out a widget, or knock off a DVD, but when it comes to imagination, they just don’t have the gene. Well, keep telling yourself that.”

In Summary - No China is not content to be the factory to the globe.. The Next Cultural Revolution - Fast Company

Lovin It - The Chinese Creative Industries - China Daily

“Even the Chinese will tell you that they’ve been good at making the next new thing, and copying the next new thing, but not imagining the next new thing. That may be about to change.”
Read the Economist’s View on the Creative Creation of Creativity in China Here

Interesting to read about the revival and application of indigenous/cultural creativity seen in history today. Similar discussions in India. Read an article here about Patrick Dodson who has become an evangelist for Indian Creativity who says it is time to unleash it - in particular in the multimedia arena.

Dodson says, “From what I understand, most of your primary and secondary education systems are math-logic oriented with little or no input in the areas of art, music and creative expressions. This combined with an inherited commonwealth ‘blending in’ attitude stifles the growth of an individual—and thus the nation.” Read more Creativity in multimedia: Why Indias talent is underutilised here

Found this quite interesting. Foreign companies have had a tough time getting traction in the Chinese Market for instance both Yahoo and EBay now both have local partners running ops.In the Chinese online landscape www.baidu.com holds over 60% market share with www.google.com at 23.7%. Come just to see Google Domination as a reality, here there and easy to think everywhere, but not so in country using 2nd largest group of web users (123 million at the end of last year, 77 million on Broadband)

Snippet from Official Google Blog:
“Figuring out how to deal with China has been a difficult exercise for Google. The requirements of doing business in China include self-censorship – something that runs counter to Google’s most basic values and commitments as a company.” Read Testimony: Internet in China Here

Read about Chinese Internet Censorship Here

IAC (Barry Dillers online conglomerate) is going in to China with $100 million investment in services for local users. IAC may go down partnership route also with a media partner to get awareness out there. 

 The “Young Digital Mavens” study was commissioned by IAC (media conglomerate) and JWT (biggest ad agency in the US) which ”aimed to explore how attitudes toward digital technology are changing among Chinese and American youth at a time when people are spending less time with traditional media and more with interactive technology.” Getting a lot of air time so a good move to start getting brand salience on the up.

The study also showed that Chinese users were more likely to be web addicts…
China online users more likely to be web addicts - Reuters
42 percent of users in China said they at times felt “addicted” to their Web use compared with 18 percent of U.S. users. Diller described Web games as an area of importance in the Chinese market.

Successful business ideas developed in China might be exported for use in the U.S. market, Diller said. Getting quite a lot of air time already with publicity of recent research undertaken.

Generation Y = Born 1981 - 1995.

I’m getting a bit over the proliferation of articles floating around generalising an incredibly diverse (in a huge number of manners) group and drawing conclusions and writing theorems that then go on to be adopted, implemented and self fulfilling prophecies… Such as this article in the publication I do love Fast Company.

Quote: “The younger they are, the more your employees view their jobs as “something to do between the weekends. For most, early employment has nothing to do with a career path; it is a way to earn money to have fun in their free time.”

View the Poynter New Media Timeline Here

Great to see Richard Macmanu’s ReadWriteWeb post Here - The info products this site (Which is kicking a$$) provides are really insightful. And cutting edge. And even more fantastically he is from our fab own Silicon Welly.

A colleague sent me this yesterday about Scientific Web Design - highly cerebral for late in the piece on a Friday avo but well worth a read. Poynter had this link also recently on improving news websites with  eyetracking research.

A bit of well rounded news for the early morning:

Some Science - Skin Cell to Stem Cell Hack is like turning ‘lead into gold’
This is huge..
Google News Check - 737 Articles (most in last hour)
Some Tech - Futurists pick Top Tech Trends
And From the Markets - The New Market Bubble Theory

• Interesting read here from Strategy & Business: Resilience Report

The Innovation Value Chain

Ideation (ideas,concepts) –> Project Selection (linkages, governance, valuation methodologies) –> Development (resource allocation, time to market planning) –> Commercialisation (Mktg, consumer segmentation, profiling, tracking)

Have a look at my DNA Here

Sign up - its awesome! You can download the Firefox plug-in Here

Watch an about video Here

Going to have to settle with a glass of water and these for now
1) Web2.0 and the Online Conversation

2) 10 Lessons of Innovation 

Afternoon Slump….
What is Jolt Thinking?
Jolt thinking is the opposite of formula thinking. It challenges you to examine your mission, strategy, and execution of a project. How? By answering three basic questions. What is the purpose? Why is it done the way it’s done? And how can I do it most effectively?

Sam Zell, prospective majority owner of the Tribune Co.”I think the newspaper industry has stood there and watched while other media enterprises have taken our bacon and run with it,” he said. “It’s too much complacency.”

The industry as a whole, Zell said, has been “standing there and letting this happen while Rome is burning.”

Read Scott Karp - The New Media consolidation here