In Marxist terms, the traditional media had become the exploitative “bourgeoisie,” and citizen media, those heroic bloggers and podcasters, were the “proletariat”. View great post from Innovation Playground here

• Web 2.0 = Emerging cultural practices - the tools are the enablers
• Web/Media 2.0 will affect your company - innovation happening as a result of convergence
• Brands speak WITH not to
• Emerging technologies have lowered/removed barriers to entry - everyone can participate (with computer and connection)
• People empowered to shape and control flow of media in their lives