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How did the sad saga of the Playmate/heiress become one of the biggest stories in America in the 23 days from her death to her burial? A PEJ report on the media’s role in the Smith episode finds that the coverage wasn’t as widespread as you might think. Still, some outlets couldn’t seem to get enough of the tabloid tale. Read Report Here: Anna Nicole Report

Listen to Audio here Ken Kaplan on Storytelling and Social Media

• Podcasting - let people hear it, grab it, post it, listen whenever you want
• Company owned by the people?? –> What is valuable to the audience?? They may not be invited to press briefing, but might be interested in hearing this so your shareholders can capture it, share it.
• Not every story is a great story (!) Give me some thoughtful editing,make it to the point. Preference for storytelling- tell us the good stuff- If I want more- I’ll look into it.
• After an announcement- don’t let the story die- keep it going, dont leave each announcement as a fragmented story! Turn PR events into a social media events.
• “We didnt spend Advertising dollars, we got people involved and this is what they did with it”
• Integrating PR + Mktg. Efficient, Effective Stories touching people in a powerful way.
• New Media = blogging?? –> No. But a big part of it. To the outside world, way of reaching audience, give them a voice.

Howard Kurtz, The Media Research Center and FAIR- for these groups, the Web distributes their critiques more widely and quickly than their newsletters ever could; their fans can quickly repackage material on their own sites by linking to them.

Both Slate and Salon are saturated with media-focused stories and tidbits; some, like Timothy Noah’s Chatterbox, exhibit a playfulness that is difficult to achieve in print. These sites are able to have a 3d aspect to them where you can travel back and forth for points of reference as you read. Another notable site is that of Jim Romenesko: MediaNews (formerly known as MediaGossip). The site takes advantage of one of the Web’s great strengths: External links. There is no shortage of content online and these sites take advantage of this.

These type of sites, and what I hope to do at www.lucindigo.com, is pull in the best content from cyberspace (in my particular interest area of media evolution & growth) to one location where it centralised with the ability for 2 way communication and opinion. A platform for aggregation of the wealth of material that appears exponentially online every minute of the day.

A human RSS Reader perhaps if you could at it that way- sans algorithm, because I elected not to take senior Calculus. People were just too damn interesting, hence I opted for Psych and Bio.

People who turn to the financial pages of the established media do so largely because of their own financial concerns.  Wanting reassurance - that share prices and real estate prices are going up, that interest rates are staying low, that “confidence indicators” are improving, that jobs are secure (theirs, if nobody else’s) and that profitability is rising. Financial journalists are not employed to dash those hopes but to help to preserve the “confidence” that is the most important commodity in contemporary capitalism. Read PS Burton on Financial Journalists here

Established media however, is a lot more trusted than online - and rightly so -  ” A hundred million stock-hyping e-mails are sent each week, according to Christopher Cox, the chairman of the Securities and Exchange Commission, the body that oversees American financial markets. ” According to anti-virus and spam detection specialists at the online security company Sophos, these financial fraud e-mails now account for 15 per cent of all daily spam, up from 0.8 per cent in January last year. This type of scam knocks confidence in the online space, particularly in older demographics. Apparently if you only read your news in newsprint, not a computer or cellphone screen, you have liver spots and brittle hips.
But it is just a case of catering to your different audiences to deliver information. Newspapers are now not in the newspaper business- but the information business. Funneling breaking news and youth-oriented content to the Internet, where timeliness is critical and a battle of speed & fact not journalistic craft. Reserving the print version for top quality investigative news and long-form feature stories, where there will always be a place.

Who is Lewis Jacobs? And why is he e-mailing me out-of-the-blue investment advice? He has sent me something called a “momentum alert” for an obscure Vancouver-based start-up called AGA Resources, which, according to company press releases has yet to earn any revenues, but has just acquired “a mineral property” in British Columbia and diamond core drilling equipment.