Listen to Audio here Ken Kaplan on Storytelling and Social Media

  • Podcasting - let people hear it, grab it, post it, listen whenever you want
  • Company owned by the people?? –> What is valuable to the audience?? They may not be invited to press briefing, but might be interested in hearing this so your shareholders can capture it, share it.
  • Not every story is a great story (!) Give me some thoughtful editing,make it to the point. Preference for storytelling- tell us the good stuff- If I want more- I’ll look into it.
  • After an announcement- don’t let the story die- keep it going, dont leave each announcement as a fragmented story! Turn PR events into a social media events.
  • “We didnt spend Advertising dollars, we got people involved and this is what they did with it”
  • Integrating PR + Mktg. Efficient, Effective Stories touching people in a powerful way.
  • New Media = blogging?? –> No. But a big part of it. To the outside world, way of reaching audience, give them a voice.