I started a school newspaper when I was 7 called News & Views.. It seems that it still stands 16 years later that news doesnt appear to be necessarily what the general population take time to read (!), talk about, email, and form views on.

Even back then I found through market (playground) research surveys that people were more interested in reading about the inside scoop on the elusive Mrs Kennedy than who won the highly contested sand saucer competition at Pets Day.